If you are in search of a marketing software to help you with managing the sales and marketing effort at your business then you have come to the right place. In this piece, we will be discussing at length which marketing automation and CRM software might be best for you. In this piece, we compare and contrast Keap and Salesforce to help you decide between these two tech giants. If you are torn between these two software then keep reading.
Keap Features
Segmented Contact Lists
One of the main things about Keap which makes it such an interesting software to have is how it helps you segment your contact lists. The software allows you to make lists for clients according to similar characteristics they have. For example you can segment lists according to age ranges for customers and thus be able to create marketing campaigns for each age group and make your marketing effort more successful.
Better Finances
Keap also gives you the ability to make automatic recurring bills. You no longer have to think about making manual bills every time but can simply allow the software to automatically bill clients. This also helps you get paid much sooner and better your finances since you do not have to wait to make bills for customers in order to get them to pay.
Keap Pricing
Keap pricing varies with the cheapest version costing about $109 a month and the most expensive option being about $499 a month!
Salesforce Features
Email Campaigns
Salesforce has a robust email marketing feature. The feature has a lot of templates which you can explore and choose from. Other than that, the software can help you send different email marketing campaign to different segments in your contact list hence creating a marketing campaign more catered to your customers.
Analytics and Forecasting
The analytics feature in Salesforce also allows you to better your marketing efforts every time. This is because with this feature you are able to see how customers respond to your campaigns. This helps you make your campaigns better every single time and thus makes help make your return on investments even better.
Salesforce Pricing
The pricing for Salesforce varies on which tier you choose. The cheapest version for the software costs $25 a month per user and the most expensive costs $300 per month per user.
Which Software is Right for You
The software you choose depends on you and your needs. We suggest you list down what you need from a marketing software and then choose one which will deliver better for you. We also suggest that you ask the vendor for a free trial or a demo of the software before commiting. Asking for a keap demo will help you decide better whether the software is right for you.
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